Arrested Development of The MAGA Crowd

 

I never took a liking to beer, especially light beer (except for Iron City light beer), so all this nonsense about Miller Lite and Bud Lite seemed beyond silly. Then I read Guardian's Women drinking beer clothed: why are rightwingers melting down over Miller Lite? 

People have every right to express their opinions and to boycott brands. (Unlike many conservatives, I strongly support the right to boycott.) But what happened with Bud Light – and what’s being repeated with Miller Lite – was nothing less than a targeted harassment and intimidation campaign.

Outraged conservatives found the marketing executives responsible for the campaign and hounded them online. Trolls went through social media and found embarrassing photos of Alissa Heinerscheid, who oversaw the partnership between Bud Light and Mulvaney, in college in order to try to paint her as a hypocrite for saying that Bud Light needed to update its “fratty” image. Her face was splashed all over rightwing media sites. She reportedly got death threats.

Both Heinerscheid and Group VP Daniel Blake, who oversaw marketing for Anheuser-Busch’s mainstream brands, were put on leaves of absence. Rather than protecting their employees and sticking by a consistent set of principles, Anheuser-Busch, which owns Bud Light, seemed to throw its executives under the bus and kowtow to the bigoted masses. “We never intended to be part of a discussion that divides people,” the company’s CEO, Brendan Whitworth, said in a wishy-washy press release titled Our Responsibility To America. “We are in the business of bringing people together over a beer.” It then released a new patriotic ad pandering to conservatives.

A similar harassment campaign is now being waged against Sofia Colucci, the chief marketing officer for Molson Coors. Rightwing outlets are publishing hit pieces targeting the executive and Colucci has reportedly deleted multiple social are media account pages because of the harassment. Thankfully Molson Coors is reacting with a little more courage than Anheuser-Busch and refusing to pander to bigots.

These "conservatives"  indulging in pure childishness. Perhaps, we should bring back to the rule that children should be seen, not heard.

sch 8;43 am